Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.”
- What percentage of clients take this path?
- What steps did clients that ultimately purchased the product take prior to the call?
- What steps did clients that did not purchase take prior to the call?
- When is the best time to interact with a given client?
- What is the best channel to interact with the client?
- What other paths do clients take?
- Which kinds of clients take each path?
- How do we add value for each client in a given context?